Founded in 2009, BAIOO Family Interactive Limited (also known as BAITIAN Guangzhou) was listed on the Hong Kong Stock Exchange in April 2014 (HKEx Stock Code: 2100.HK). It is a leading internet content and service provider and has been included as one of China's Top 100 Internet Companies for two consecutive years.The company has become a leading player in China’s niche gaming market by focusing on games across the three niche name genres, namely female-oriented games, pet collection and raising games, and comic-adapted “nijigen” games. BAIOO is a gaming brand that is loved by Generation Z.

Headquartered in the Tianhe District of Guangzhou, China, BAIOO's 7-story office in the city's Zhujiang New Town CBD houses over 700 staff. The Company extends its global influence by expanding its portfolio of intellectual property (IP).

Since its establishment, BAIOO has been primarily committed to the development and operation of online contents. Some of its key products have accumulated more than 100 million registered users. To achieve further business expansion in the mobile internet era, BAIOO has released a collection of popular mobile games that have been well received within the mobile industry.

BAIOO’s current strategy focuses on niche games genres and innovating market leading and differentiated products.

BAIOO strives to realize its vision of creating entertaining family-friendly content through its unique and captivating IP to encourage the healthy, happy and positive development of kids and teenagers.