Company Overview

We are China’s largest online entertainment destination designed for children as measured by revenue in 2013. We were the number one children’s web game developer in China in 2013, with over 40% market share in terms of children’s web game spending. We have a fast-growing user base, with 57 million average quarterly active accounts in 2014.


In May 2015, we formed a strategic partnership with Hong Kong’s leading maternity product provider Bumps to Babes. BAIOO has acquired 74.9% equity interest in Bumps to Babes, and Mr. Richard Ian Walker, the founder of Bumps to Babes, holds 7.5% equity interest in the new venture, which will expand Bumps to Babes into China as a one-stop-shop for parents to purchase safe, trusted and premium baby products via e-commerce. 

Products & Platform

Circulars & Announcements